 Did you know that in about 1943 Richard James was working in a shipyard trying to monitor horsepower for battleships. He was struggling to make an inner spring that would even with the ship rocking , give an accurate reading. He knocked one of the prototypes off of his desk, and it didn't just sit there, it went coil by coil across the floor. Intrigued, he took it home to his wife Betty and told her he was going to turn it into a toy. While he was deciding which metal to use in the toy, she was Googling.. oops...scouring her dictionary for just the right name. She decided on Slinky. They borrowed $500 and had some Slinkys made and tried to sell them at retail stores. No one bought them. They decided they needed to demonstrate the toy so set up a display at Gimball's in Philadelphia. They had a sloped ramp and put the Slinky on it and everyone watched it "walk" to the end of the ramp. Boom... they sold all 400 in minutes. 50 years later Betty James was still running the company and selling Slinky. The Slinky song/jingle has been the company's TV commercial since 1962 and is the longest running jingle in advertising history. Can you sing it ? | ||
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