> "Goodwill" is a financial asset. I meant to say the obvious - that if the public likes the image a consumer-products company projects, they're more likely to buy its products than if they didn't.
What tiny fraction of the *public* has the least sense of what a CEO says at a stockholders' meeting?
There's no evidence that Cook said what he said for PR reasons. He slapped down an investor group that wanted Apple to change it's policy strictly to slightly increment it's ROI, without regard to ANY other values.
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Jim Saklad mailto:jimdoc@icloud.com
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Posted by: Jim Saklad <jimdoc@icloud.com>
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