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Michael A. Cusumano, a professor in the Sloan School of Management at M.I.T., said he thought Apple no longer had the juice to create the world-beating product it needs. Professor Cusumano, who is working on a book about innovation, visited Apple's headquarters in Cupertino, Calif., last fall and has talked to a half-dozen current and former employees about the company culture. He concluded that Apple without Mr. Jobs lacks a visionary to synthesize disparate ideas into a magical whole.
"Jobs would figure out how to put the pieces together," Professor Cusumano said. "Everything just filtered through his eyes."
"I think it's going to be very difficult for them to come up with the next big thing," he added. "They've lost their heart and soul."
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Posted by: david smith <david.smith.14916@gmail.com>
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