Re: [iPad] New iPad Faces 'Mission Impossible'

 

I have an iPhone 6 Plus. It's good for lots of things. At home, I like to use my iPad mini. It allows me to side swipe for messages while in Safari. The iPhone doesn't do that. 

  \
    \  /\ 
    (   )            Alice
 .(      ).  lwr32@mac.com

On Mar 15, 2016, at 10:12 AM, Kris Murray krismurray@gmail.com [iPad] <iPad@yahoogroups.com> wrote:

 

See. No need for me to have an iPad mini. I force myself to use it but o don't want to because my iPhone 6s is so damned big that it's an all in one. I sit inches away from the mini I just can't find a use for it. Well. Video. But that's rare. 

~KLM
\\ All we have to decide is what to do with the time given to us //

On Mar 15, 2016, at 2:11 AM, Alice Saunders lwr32@mac.com [iPad] <iPad@yahoogroups.com> wrote:

 

I love my iPad mini 4. I had the original iPad when it first came out. Then I got a good price for it the week before the iPad 2 cane out and bought that. When the original iPad mini came out, I got it, now I own the iPad 4.  Love it. No need for me to get a full-sized  iPad 

\
  \  /\
  (   )           Alice
.(     ).  lwr32@mac.com

On Mar 13, 2016, at 8:07 PM, David Smith david.smith.14916@gmail.com [iPad] <iPad@yahoogroups.com> wrote:

 


It's a nice upgrade if you suddenly realize that you need a mid-size iPad.

I've been considering buying a used iPad Mini, because my e-ink Kindle Voyage is just so slow and clunky.  The size is ideal for reading in bed, but the technology is stuck in the stone ages.


On Mar 13, 2016, at 10:40 PM, Tony tdale@xtra.co.nz [iPad] <iPad@yahoogroups.com> wrote:

 

There is very little to persuade people to upgrade iPads in recent years, as the article says.. But a 9.7 full iPad Pro, thats a nice upgrade.
And with a lor less screen to drive it would be a lot faster than the big Pro



From: "David Smith david.smith.14916@gmail.com [iPad]" <iPad@yahoogroups.com>
To: iPad@yahoogroups.com
Sent: Monday, 14 March 2016 3:32 PM
Subject: Re: [iPad] New iPad Faces 'Mission Impossible'

 

I doubt more size options - Cook's sad substitute for creativity and innovation - will do much.  I'll buy a new iPad only when my current model becomes intolerably slow.


On Mar 13, 2016, at 6:01 PM, Tony tdale@xtra.co.nz [iPad] <iPad@yahoogroups.com> wrote:

 
Ipad Pro Mini (9.7) ? Good idea



From: "Kris Murray krismurray@gmail.com [iPad]" <iPad@yahoogroups.com>
To: iPad Yahoo Group <iPad@yahoogroups.com>
Sent: Monday, 14 March 2016 10:33 AM
Subject: [iPad] New iPad Faces 'Mission Impossible'

 
New iPad Faces 'Mission Impossible' - Forbes

New iPad Faces 'Mission Impossible' - Forbes

Apple has announced an event to take place on March 21st. Accompanied by the slogan 'Let us loop you in', it is widely expected to see the reveal of a four-inch smartphone (the iPhone SE) and a new 9.7 inch iPad (which is likely going to carry the iPad Pro branding).
Although Apple's PR team is going to have to work hard to avoid making the same mistakes with the iPhone SE that doomed the iPhone 5C to be seen as the 'cheap budget device' of the iPhone portfolio, I think the harder but more rewarding challenge will come with the new iPad.
iPad Pro (image: Apple.com)
iPad Pro (image: Apple.com)
Unlike the relatively short adoption and replacement cycles of modern smartphones, the tablet market has never reached the same level of turnover and revenue potential as was first hoped. Although there was modest growth in tablet sales over the last calendar year, IDC reports a year-on-year drop in sales during the fourth calendar quarter.
Into this mix steps the new iPad. Assuming Taniyama-Shimura, the next iPad willblikely sport a 9.7 inch screen (similar to the existing iPad Air line) and introduce technology from the larger 12.9 inch screened iPad Pro. Improved speakers, a smart keyboard connector, and support for the Apple Pencil are expected to be included. From the geekerati's point of view this new iPad is an easy pitch: it's a smaller version of the current iPad Pro and of course it's going to carry the same iPad Pro branding.
The challenge is not to get the message out to the geekerati, the challenge is to get the message over to the consumer. The challenge is to get consumers to feel that they need to upgrade an existing tablet to the new device. The challenge is to make a new tablet feel cool, relevant, and worth the investment.
iPad Pro (image: Apple.com)
iPad Pro (image: Apple.com)
Unlike smartphones, tablets are seen as a much more valuable long-term investment. With no subsidy model lowering the initial in-store price, a tablet may have similar hardware specifications to a smartphone but will be seen as three or four times more expensive. That sort of price differential has contributed to the tablet market acting more like desk-bound computers with the expectation that they would see many years of service.
When the main tablet use cases are for email, social networks, going online, and what used to be called personal information management, there's no need to keep a tablet up to date with the latest technology to perform these tasks. If you are happy with how your iPad 4 handles all of that, where is the drive to do a yearly update?
The one point where the increase in hardware between models might make a difference is in gaming. Tablets are becoming more popular for gamers. While that adoption lags behind smartphone gaming, it is on the rise and hard-core gamers are going to be looking at the high-end software for complicated. That's not the total tablet market, there's going to be a lot of Candy Crush players who don't need 3D performance and 60 frames per second rendering.
Bringing the features from the larger iPad Pro down to the 9.7 inch form factor offers iPad users some exciting features that you wouldn't normally expect to see with a bump in processor speed, memory, or Apple's exquisite skill in shaving another few millimetres from the thickness of the machine. Apple Pencil support is a tangible benefit that is easily explained and that the general consumer can relate to. It was a big selling point on the 12.9 inch tablet, and should hopefully do the same for the 9.7 inch form factor. The addition of the physical keyboard port will increase the flexibility and functionality of one of the most popular peripherals for a tablet. And with the iPad a popular multimedia consuming machine, the improved speakers should help sales.
This gives Apple's marketing team a few more tools to tell the story of the iPad in 2016. Relying on 'Smaller! Faster! More efficient!' is the domain of Android, Apple prefers to trade on emotions and experiences. Pens, keyboards, and increased creativity and consumption of media are far more in keeping with Cupertino's style.
The new iPad Pro offers something that Apple has rarely had – a genuinely new iPad product to market. The 12.9 inch iPad Pro was new, but its size and price point signposted a niche machine. That's not going to be the case with the new machine. It's going to be in a popular form factor, it's going to be a similar price to existing tablets, and it's a genuine opportunity for Apple to act on its key goal of getting Apple users to upgrade hardware during 2016.
Let's see if the marketing team can help deliver the spike in tablet sales that everyone is predicting.
You can find more of my work at ewanspence.co.uk. I'm on Twitter, Facebook, and Linked In. You should subscribe to my weekly newsletter of 'Trivial Posts'.


~KLM
\ All we have to decide is what to do with the time given to us //




__._,_.___

Posted by: Alice Saunders <lwr32@mac.com>
Reply via web post Reply to sender Reply to group Start a New Topic Messages in this topic (8)

.

__,_._,___