That's odd marketing. The 2 is ancient - probably crawls through iOS7. $400 is far too much to spent for obsolete technology. I can imagine the Apple store salespeople are embarrassed to have to steer people away from it.
Where are you seeing Apple selling the iPad 2 other than refurbished?In their online store?In their online store today there are no iPad 2 16Gb available, but the 32Gb wifi only version is $399.<http://store.apple.com/us/buy-ipad/ipad2><Screen Shot 2013-10-30 at 6.14.14 PM.png>
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