Apple Stores are my favorite store to shop in.Yes, I'm a geek. I love looking at all the accessories for iPads, iPhones and Macs. I usually end up buying something. Therefore I don't go very often.
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Apple stores are good for window shopping. Whets the appetite. Often, it seems, they don't have what you want in stock, but you can usually touch it and try it. Unless it's right after a major announcement, when they have nothing new at all. That must be hard on the sales guys. As of a week ago, our Apple store still didn't have the new iMacs.
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david@luda.netIf any place could sell me on why my computer needs Windows 8, I'd hope its a Microsoft store.And as somebody who has gone to an Apple store many times, watched while others make purchases, and walked away with nothing... sometimes its just easier not to go to the Apple store.
TedSent from my iPad 3Yep, I know what you mean, Kris. To me there is value in buying a thing if its boxed software, even though its not a gadget. Its mine, I got it, cool.But it isnt exciting or needed. Or a Bed, Bath and Beyond compared to a Best Buy!
My point was that is not as exciting. The figures are as I see it misleading. You won't make a trek to a M$ store to woo over boxes of Office, nor over Xbox as you get them everywhere. You might over Surface. Apple, many reasons to go there, even to browse. Many cooler things to buy. M$ isnt a typical retail brick and mortar business
From: Just Murray <krismurray@gmail.com>
To: "iPad@yahoogroups.com" <iPad@yahoogroups.com>
Sent: Tuesday, 27 November 2012 7:54 AM
Subject: Re: [iPad] Apple stores vs. Microsoft stores
I was trying to paint a picture. Yea. Software is a thing but what does windows feel like or smell like? Ok. Turd jokes aside I mean you can't touch it. You can hold an iPad. You can't hold windows. M$ sees this. It's why we have a surface. A Kin. A Zune. To touch m$. Make sense?~KLM\,,/ 01001100 01001111 01001100 \,,/They sell things, software is a thing.
Boxed edition of Office vs iPad? :-)
Surface and Xbox about the only cool things, everyone who wants an Xbox has one, Surface too expensive. Plus it hasn't caught on, missed the boat big time I'd say.
From: Just Murray <krismurray@gmail.com>
To: "iPad@yahoogroups.com" <iPad@yahoogroups.com>
Sent: Tuesday, 27 November 2012 7:28 AM
Subject: Re: [iPad] Apple stores vs. Microsoft stores
M$ problem is that they don't sell things. They sell software. It's hard to touch software. But it's easy to touch an iPad.~KLM\,,/ 01001100 01001111 01001100 \,,/<http://tech.fortune.cnn.com/2012/11/26/microsoft-surface-tablet-apple-ipad/>
A survey compared sales at an Apple Store and a Microsoft Store in the Mall of America
FORTUNE -- On Saturday we posted side-by-side videos showing Black Friday shopping activity at an Apple Store and a Microsoft Store in Lone Tree, Colo. The videos left the impression that there was a lot less shopping going in the Microsoft Store.Thanks to Gene Munster's team at Piper Jaffray, we can support that impression with some hard numbers.Munster's crew spent eight hours on Black Friday, as it has every year for the past five years, counting heads at the Apple Store in the Mall of America in Minneapolis. This year he (or his staff) also spent two hours monitoring the Microsoft Store directly across the hall.Three findings:• There was 47% less foot traffic at the Microsoft outlet than the Apple store.• Shoppers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. All but two of the Microsoft purchases were X-Box games.• Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold sold during the two hours Piper Jaffray spent monitoring that store. Doesn't bode well for Microsoft's answer to the iPad.Meanwhile at the Apple store, traffic was up but sales of Macs and iPads were down from 2012. Munster attributes this primarily to supply issues:The positive take away was store traffic was up 31% y/y, likely driven by shoppers wanting to see the new iPad Mini. The negatives were that the most popular iPad Mini (16G) is in limited supply and Mac sales (~12% of revenue) continue to appear to be impacted by the iPad and a slowdown ahead of the new iMac.
Below: Munster's spreadsheet showing the increase in traffic and the slowdown in sales. It would have been more useful if he had also counted iPhone purchases.
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