Re: [iPad] Surface Pros are starting to sell

 


On Oct 19, 2013, at 4:44 AM, "David H. Bailey" <dhbailey52@comcast.net> wrote:

 

On 10/18/2013 6:10 PM, Lloyd Parsons wrote:
[snip]
> But the Surface 2 (non pro) is a 'value' product and will either be a
> big seller or a dog. The history of the Surface RT is that it will be a
> dog in the marketplace. [snip]

I think that one of the big reasons that the Surface has been a dog in
the marketplace is the horrible advertising campaigns. And the same
will be true for these new versions if Microsoft doesn't find a new
advertising company to build a campaign for them.

Yeah, the ads from MS haven't done much to make you want to buy one if you are looking for them from a business vice consumption point of view.  Fun ads, just not effective imo.

Those original Surface ads where everybody was dancing around and
clicking their keyboards onto their tablets showed nothing about what
the Surface could do, it didn't show any of the apps, it didn't show
anybody really doing anything other than looking incredibly stupid and
unproductive. No wonder nobody went out to buy one!

And the more recent campaign (where it only showed some of what it was
capable of and then only in comparison to the iPad in an effort to
denigrate the iPad) never really showed anybody using a Surface and
oohing and ahing over how wonderful it was and what a great enhancement
to their life it was.

In both campaigns we never really saw any fairly normal human being
actually using their Surface.

Compare that to Apple's much better ad campaigns for both the iPad and
the iPhones -- it shows people all around the world using their iDevices
in real-world situations and everybody is making good use of them.

What seems so odd is that in days gone by, MS was very good at marketing with ads that made sense.  But for the Surface, even print/web ads aren't very good from a 'real info' point of view.

For all my negativity about the Surface, I would like to have one just because I like to play with tech.  But the RT or non-pro Surface is just not a very good machine except as a direct competitor to the iPad with little support.  And that support will get less over time as Windows RT has been abandoned by every mfg except MS themselves.

The Surface Pro would be more interesting, but is a bit expensive to be just another toy to play with.

But overall the smaller 8-11" screen size is a real bummer for using real production applications.  I could do almost all of what I do on the 'net with a tablet, but when it comes time to do more than consume, I find myself on my MacBook Pro because it is just so much easier and I have it connected to a 24" widescreen monitor when I want to use my music engraving software.

That 8-11" screen size with an external keyboard isn't all that handy for spreadsheet/word processing either imo.  Only for the most trivial of things, or a quick edit of an existing document.  I would hate to have to create a full document in either Word or Excel on a tablet, and I don't care whose tablet it is.

__._,_.___
Reply via web post Reply to sender Reply to group Start a New Topic Messages in this topic (59)
Recent Activity:
.

__,_._,___