Apple just delivered a brand new iPad that it says features "a brighter 9.7-inch Retina® display and best-in-class performance at its most affordable price ever."
Here's my Honest Press Release®: There's a new iPad that's a teensy bit faster and brighter than the last one, and they're pretty much otherwise indistinguishable. Oh, and it starts $70 cheaper.
The iPad has descended from one of Apple's most-hyped products to one of its slowest to evolve. Even last year's 9.7-inch "Pro" model looks like a fraternal twin of the 2013 iPad Air. That doesn't mean they aren't worth owning: iPads, which outsell Macs, serve many of us well from vacation spots to children's playrooms to, yes, bathrooms.
The pickle Apple is in is that iPads are mostly not worth upgrading. I know plenty of folks still reading books with their 2011-era iPad 2. In part, that's because they're so flippin' expensive, after Apple gouges you for extra storage. But iPads are long lasting also because they're sturdy, and Apple has done a good job of keeping their software fresh. It's one Apple product that doesn't reek of planned obsolescence.
Posted by: David Smith <david.smith.14916@gmail.com>
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